Fashion Feature: African Fashion Brands – SansField
Currently listening to: The Fargo Splash – Tory Lanez Ft Ludacris.
Today’s fashion feature sets the spotlight on Sansfield, a local fashion brand by Thato “Fargo” Lesetedi. A quick chat with the 23 year old from Mahalapye provided the inside scoop on all things SansField. With that said, ladies & gentlemen I present to you ….
When was SansField established?
Thato: 2019 officially but I’ve always had the idea to start a line since junior high school.
With the start of something comes inspiration.
What inspired you to start the brand?
Thato: I feel black people are responsible for a lot of things considered pop culture today so I decided to use our history as Africans to make a brand that’s unique to what’s popular now. Hence the rock painting font on my first collection (as seen below).
“I guess I’ve always loved fashion subconsciously because my mom used to be a tailor. “Never look like anyone else” she used to say. At times she’d get mad when she saw kids in the same tees or shorts as me. I’m like that now, I hate looking like others.” says the young designer.
To Be Unique Is To Be Your True Self.
Could you give a brief background on the brand name?
Thato: The name is simple. We are descendants of the khoi-‘SAN’ people & the field part is because that’s how we’ve been sustaining ourselves as Africans (agriculture). So Sansfield means to me, home of the African.
Who is your target market?
Thato: Batho Bantsho (People Of Color) Simple as that, lol.
We all know that with every dream or idea, is a bigger vision behind it all.
What is your vision for the brand?
Thato: To dismantle the idea that you have to be wearing clothes from big/expensive brands like Supreme or Balenciaga in order to have a fire fit. I want Sansfield to be close to my people’s hearts y’kno. The same way we all love say, NIKE.
Do you plan on going international?
Thato: Oh we are definitely going international. That’s something I’ve planned for.
When can we expect the next collection to drop?
Thato: Next year – I don’t wanna be too specific because I don’t like dropping sh*t that’s not great. It has to be something I’m proud to wear.
Which designers & fashion houses inspire you/your work?
Thato: Uhh designers would be Demna Gvasalia, Jerry Lorenzo, Matthew Williams, YOON, Virgil, Thabang RABOTHATA, Rich Mnisi, Kim Jones etc … I could go on allll day bro lol. As for fashion houses, currently I’m in love with Dior, Palm Angels, DEAD, Fear of God, Rich Mnisi, Maxhosa by Laduma & AMBUSH.
If you were to describe SansField in 3 words, what would they be?
Thato: A POWERFUL STORY.
Well there you have it dudes & dudettes, SansField. Be sure to check them out on all social platforms & hook yourself up.
Be on the lookout for the next collection. With that said, read more of my fashion adventures here.
All my love!